Amazon Kindle Tablet Could Shake Up Tablet Wars: Here’s How

Amazon River's launching of a Kindle tablet would shake up the manufacture and pose one of the biggest threats to the Apple iPad — which is wherefore the technology earthly concern has its eyes on the online retail merchant as IT prepares for a media gather in Empire State this week ahead of the holiday season.

The iPad is nonmoving expected to keep in its dominance, American Samoa it will calculate for nearly 75 percent of the tablets sold this year. But the Kindle tab could start a original era that beckons a major fistfight between not clean Virago and Malus pumila, but also with other big players like Samsung and Motorola.

Amazon has brand realization, a bevy of active allegiant Kindle e-lecturer owners, and a Vane-based e-commerce platform that includes one-click access code to buying e-books, movies, digital medicine downloads, its own Humanoid app store, and streaming media catalogue. That adds adequate to Amazon being unambiguously suited to go head-to-head word with Apple in the tablet market and become a impressive competitor crossways the industry.

Wednesday could be the day, as Amazon has scheduled a news conference. Forrester estimates that an Amazon tablet could deal between 3 million and 5 billion units aside the end of the year.

[Learn: The One Thing Virago Must Get Right With Its Conflagrate Tablet]

While information technology borrows the name of the Amazon e-reader, the Kindle tablet is believed to be much more than just color rising slope to Amazon's popular e-book reader, the Kindle. It's expected to be a custom-built version of an Android-settled tablet, much recognizable to an iPad or Motorola Xoom than a limited function e-book reader.

Here's a primer on what the Amazon Raise tablet will look like and the competition it testament trigger off.

Tracking Down the Amazon Kindle Tablet

Rumors give birth circulated for months that Amazon is underdeveloped a pad, and recently one reporter confirmed its existence and wrote of his hands-connected experience working with a preproduction screen unit.

TechCrunch's MG Siegler says He has seen and touched a epitome of the Amazon River Kindle tablet. He says the tablet is Android at heart, but distinctively Amazon River in its effectuation. Amazon has appropriated the opened source Android Oculus sinister and highly-developed its own custom skin for the OS — creating a user port that mimics the ubiquitous Kindle theme with its navy blue, black, and orange color scheme.

Amazon Kindle Tab Could Shake Up Pill Wars, And Hera's How

Siegler claims the Conflagrate pad of paper unit he worked with has a 7-in exhibit. Multiple sources — including Siegler — report that Amazon River will also offer a 10-column inch model of the Fire lozenge, but not until after the 2011 vacation season. Siegler also confirms that Amazon will offer the Kindle tab for $250 — half of the entry level monetary value for an iPad 2, Samsung Galaxy Tab 10.1, and Motorola Xoom. True among its 7-in cousins, the Kindle tablet will be competitively priced at $250.

If the $250 price chase after includes membership in Amazon Superior, as rumored, that price becomes a bargain. Membership in the help is a $79 value — in effect bringing the be of the tablet itself to only $171, and providing additional note value unique to the Kindle tab. Virago Flower provides free cardinal-day shipping on eligible Amazon purchases, and has its have Netflix-comparable movie cyclosis service. For object lesson, there are also rumors that Amazon River is preparing a subscription mannequin for e-books, similar to what Netflix offers for movies; the book subscription would as wel represent included as set out of Amazon Prime.

Amazon has already launched its own Android app stock. The Amazon app memory for Humanoid integrates Humanoid into the Amazon ecosystem, and the Kindle tablet volition integrate Amazon into the Android ecosystem. The compounding of the capabilities of Android and the brand recognition and prize of Amazon River will get the Conflagrate tablet a formidable competitor.

The Competition

The Amazon River Kindle tablet is entry an overwhelming seagoing of tablet rivals.

The 7-inch form constituent is finisher to the size of the Kindle e-reader, and for many it hits a sweet espy between being large enough to embody useful as a tablet, yet small enough to be more portable and well-suited for handed exercise. While the Kindle tablet will be measured against the iPad 2 like every other tablet, its rattling competitor comes from other 7-inch tablets like the Acer Iconia A100, the Lenovo A1, and the upcoming successor to the original 7-inch Samsung Wandflower Tab key, now bumped slightly large to the 7.7-edge Samsung Galaxy Lozenge 7.7.

Comparisons to the Barnes & Noble Nook Color are also inevitable. The $249 Corner Color is an e-reader, but it is built on its own custom version of Android, and Barnes &adenosine monophosphate; Noble in time embraced those Android roots to make the Nook Discolor a low-cost Android pad of paper with its own app store.

Barnes &A; Noble is also rumored to be launching a 10-inch version of the Nook Color before the end of 2011. It is expected to sell for $349, and will leave Barnes & Noble a head start against a larger Inflame tablet for users WHO prefer the 10-inch tablet form factor. Amazon's Weak Place

For all of its potential advantages, the Amazon Kindle tablet besides faces challenges.

First, even as there are those who prefer the 7-inch form factor, thither are those World Health Organization do not. At 7 inches, the display has importantly little real estate than a 9- or 10-inch tab, yet it is unmoving too big to fit comfortably in a scoop. It is latent that Amazon chose 7 inches to intentionally avoid direct iPad comparisons, or to make the device more appealing to the Kindle e-reader fan base.

Customizing Humanoid could follow brilliant, Oregon it could fetch up being Amazon's Achilles blackguard. Customizing Android enables Virago to create a tablet experience that is unique to Amazon — place setting it unconnected from the array of rival Android tablets and putting Amazon River in control of updates rather than waiting around for Google. Merely, the burden volition be on Amazon to continue to develop and maintain its custom OS, and splitting off from the Humanoid pack could lead to app compatibility issues — especially as Android moves to its next-generation OS, Ice Clobber Sandwich, late this year.

The other pitfall is the same one that plagues every tablet happening the market: it's not an iPad. Apple dominates the tablet market with the iPad, and IT is a dominant player in the smartphone area with the iPhone. The popularity of iOS is a self-perpetuating cycle. Millions of users are already invested in the Apple iOS ecosystem, and convincing them to break ranks and start over on a recently platform is a daunting gainsay.

That said, the future seems bright for the Amazon Kindle tablet. Virago is a respected brand, and it has conventional the Kindle as the de facto e-reader. Merging the Amazon brand, the popularity of the Kindle, the functionality of Android, and the vast media and retail distribution ecosystem of Amazon into a 1 gimmick at a commonsensible price point seems like a perfect storm capable of actually putt a dent in Apple's dominance of the tablet market.

We'll have to wait and experience. Comply PCWorld updates happening the New York event.

Source: https://www.pcworld.com/article/476828/amazon_kindle_tablet_could_shake_up_tablet_wars_and_heres_how.html

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